• 14 Feb 2026 05:31 PM
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Over with GST transition pain, FMCG cos now eye a long-term recovery

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GST 2.0 was meant to spur spending, with expectations of a shift to premium and branded goods. Though big-ticket items have seen some traction, the wider consumption uptick remains elusive.

GST 2.0 was meant to spur spending, with expectations of a shift to premium and branded goods. Though big-ticket items have seen some traction, the wider consumption uptick remains elusive.

India's fast moving consumer goods (FMCG) sector majors faced a challenging quarter with the implementation of the goods and services tax (GST) rate cuts and the country's new labour codes being the key levers controlling the outcomes.